Philosophy

LIFE IS NOW
Fragrances as individual as you are.
Designed by Lea Vendetta, the world renowned Tattoo Artist, leading tattoo model and one of the first artists featured on the original Inkmaster TV series.
Lea currently lives in Las Vegas, where she has her studio in the Hard Rock Hotel at the Hart-Huntington location.
"Tattoos are an expression of your inner truth. They create a unique window for others to see who you really are."
You should not need a logo to define yourself.
Life is Now is a fragrance that makes people aware of who you are. It creates your personal aura.